A leading European packaging convertor wanted to strengthen its customer relationships through the use of innovative food packaging.
The company wanted to deliver increased value for its customers by pro-actively proposing cutting-edge innovations for food and drink packaging.
To achieve this, the company approached the Retail Institute to develop a series of workshops that would impart the necessary knowledge and skills.
Working in partnership with the client, the Retail Institute developed a series of workshops that enabled them to identify a number of potential innovations they could present to their customers. The workshops delivered the following:
how to transition market research and trends into conceptual ideas for new products
developments in materials and what could be applicable to the customer’s product range
This workshop provided the client with the knowledge and skills they sought plus a number of conceptual ideas that have now been taken to the feasibility and costing stage.