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Adding Consumer Value in the Supply Chain

The Challenge

A global food manufacturer tasked the Retail Institute to understand why some of its products were not attractive to consumers in certain retail stores.

Our vast experience in packaging innovation and the relationship between consumer psychology and packaging design, combined with our knowledge of different product categories meant that we were best placed to lend our expertise for this project.

The Approach

To get to the heart of this problem, we utilised the team’s extensive experience and knowledge of different industries, sectors and their supply chains and retail channels.

This knowledge was then combined with the research skills of our academics, helping us to investigate the supply chain and logistics of individual retailers. On top of this, consumer trends for purchasing client’s product were analysed across different retail channels.

The Outcome

Once our research was complete, we provided the client with a thorough report covering the areas of supply chain, retail channels and retail space.

The report provided information about the future of retail and distribution factors outside of the retailer’s control. Our findings also explained how this would impact on the requirements of the packaging, in-store shelf systems and point of sale.

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